Blogging is dead

Nov 02

Recently I was reading  Wired magazine and stumbled upon an article from Paul Boutin, “Kill Your Blog”.  In Paul’s short article he suggests that blogging is dead and we should… “pull the plug” on them if we’ve already got them.  He suggests that social media applications like Twitter, Flickr, Facebook, etc are better, faster ways to express yourself.  He goes on to suggest that if you look at Technorati’s top 100 blogs, you’ll have to scroll for a long time to find personal blogs because the top 100 is mostly professional blogs like The Huffington post , Engadget and TreeHugger.

I have to say, I couldn’t disagree more.  Ok, maybe blogging isn’t as popular as it once was because we do have tools like Twitter that make it easy to micropost. But blogging does have it’s place. To suggest that one should kill their blog is beyond nuts.  Why?  Well, let me give you a personal example.  I have a personal family blog that I use to keep my family and friends updated on what I’m doing. I use a blog because quite honestly, most of my family isn’t technologically savvy.  It’s all I can do to get my mother to check my blog.  Many of friends are part of the 90% that are lookers and don’t post comments.

I honestly can’t believe that a person would suggest no longer using a blog.  Blogs are not dead and worthless, they are not used by those that are farther down the technological  path using social media. Not everyone in this world is an early adopter, not everyone embraces social media.  People and companies need to provide content to all  in all ways.. If it be a blog, Twitter, Facebook, etc. I think most companies have some sort of blog, Twitter presence, Facebook presence and more.. Why are they in all these places? Because they’re trying to go where their customers are, where the people are… and that includes blogs.  If they didn’t blog, they’d be missing a whole group of people.

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